On 24 March 2010, UNESCO and FC Barcelona marked the beginning of their joint Campaign against racism and discrimination with a series of activities alongside the game between FC Barcelona and C.A. Osasuna at the Camp Nou Stadium in Barcelona (Spain).
Up until one hour until kick-off, a large message board set up at a strategic spot outside the stadium invited fans to express their thoughts and feelings relating to discrimination and racism. In a symbolic gesture, the players of the 1984/85 champion team who received a tribute on the same day, left their own messages adding their voices to those of the fans.
Before the game, the stadium speaker made several announcements on the campaign and its objectives. The campaign’s main slogan “PUT RACISM OFFSIDE” was projected on the giant screens of the stadium as well as on the billboards around the football field. Moreover, an article about the Campaign was included in the official newspaper of FCB “Barça Camp Nou” which was distributed freely inside and outside the stadium.
The Campaign, launched to mark the International Day for the Elimination of Racial Discrimination (21 March), foresees many more activities to be conducted throughout the year 2010.
The main purpose was to fight against the discrimination in an easy and very effective way. That idea of unesco was amazing because football is the most popular sport all over the world and it leads a lot of people. Football is nowadays the strongest way of keeping people from different countries and nationalities together.
For example our next competition «South African 2010» is here and the organization gave some tickets to the workers too.
It’s a good idea because they are the main reason to make that dream in a reality.
Otherwise they would never go to the Worlds Football Competition.
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