UNESCO and FC Barcelona “Put Racism Offside” at the Camp Nou Stadium

On 24 March 2010, UNESCO and FC Barcelona marked the beginning of their joint Campaign against racism and discrimination with a series of activities alongside the game between FC Barcelona and C.A. Osasuna at the Camp Nou Stadium in Barcelona (Spain).
Up until one hour until kick-off, a large message board set up at a strategic spot outside the stadium invited fans to express their thoughts and feelings relating to discrimination and racism. In a symbolic gesture, the players of the 1984/85 champion team who received a tribute on the same day, left their own messages adding their voices to those of the fans.
Before the game, the stadium speaker made several announcements on the campaign and its objectives. The campaign’s main slogan “PUT RACISM OFFSIDE” was projected on the giant screens of the stadium as well as on the billboards around the football field. Moreover, an article about the Campaign was included in the official newspaper of FCB “Barça Camp Nou” which was distributed freely inside and outside the stadium.
The Campaign, launched to mark the International Day for the Elimination of Racial Discrimination (21 March), foresees many more activities to be conducted throughout the year 2010.
The main purpose was to fight against the discrimination in an easy and very effective way. That idea of unesco was amazing because football is the most popular sport all over the world and it leads a lot of people. Football is nowadays the strongest way of keeping people from different countries and nationalities together.
For example our next competition «South African 2010» is here and the organization gave some tickets to the workers too.
It’s a good idea because they are the main reason to make that dream in a reality.
Otherwise they would never go to the Worlds Football Competition.

A MULTICULTURAL SOCIETY

It is common that over the world live people together with different nationalities, colours of the skin and religious belief. When different people live together they form a multicultural society. Big cities such as London, New York, Paris, Berlin are called cosmopolitans because of the many nationalities and people with different colour.
New York is as cosmopolitan as London but is not as mixed. Nationalities stay in their own areas, for example; the Russians in the Russian section, the Polish in the Polish section. The area where many Chinese people live and where you can find many Chinese shops and restaurants is called Chinatown.
It’s very important to keep peace between mixed people so they can live and work together. However it’s not so easy. Even when we live in the 21st century there is still racism around the world. People fight against each other and even kill each other.
Living in multicultural society has also some advantages. People can get to know many cultures, their lifestyles, traditions, habits, cuisine and music. In big cities there are many different restaurants which offer their national food and drink together with an existing new atmosphere. Experiencing and understanding different cultures is the first part of acceptance. In a truly multicultural society you will find people of different backgrounds or religions living together and even getting married.
Some countries welcome foreign cultures more than other. In the UK you can find information written in many different languages, however, in Germany you will mainly find information in German and sometimes in English.
In Slovakia we live with different cultures as well. Out of a total population of 5million, we have over half a million Hungarians living in the south of Slovakia and a same minority groups like Russians in the East. The Gipsy minority group are spread through out Slovakia and theirs numbers are rising rapidly. Minority groups get a lot of attention as they often say that they are treated unfairly. This often means that there is positive discrimination against Slovak people to keep the EU happy. Unfortunately this causes tension between the Slovak and minority groups.

Marketing vs. Advertising: What's the Difference?

You will often find that many people really don’t know the difference between marketing and advertising. In spite of both components are important they are very different too. When you finally find the difference by doing your market research, you are able to put your company on the path to substantial growth.
Advertising is a single component of the marketing process. It's the part that involves getting the word all over the world out related with your business, products, or the services you are offering. It involves the process of developing strategies such as ad places, frequency, etc. Advertising includes the best places for an ad like, newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the most expensive thing of most companies.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to make an exchange between company and consumer.