Marketing vs. Advertising: What's the Difference?

You will often find that many people really don’t know the difference between marketing and advertising. In spite of both components are important they are very different too. When you finally find the difference by doing your market research, you are able to put your company on the path to substantial growth.
Advertising is a single component of the marketing process. It's the part that involves getting the word all over the world out related with your business, products, or the services you are offering. It involves the process of developing strategies such as ad places, frequency, etc. Advertising includes the best places for an ad like, newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the most expensive thing of most companies.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to make an exchange between company and consumer.

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Written by: Jorge Borbinha
Posted by: Rui Cóias